RCS vs SMS: Which Messaging is Best for Business in 2025?

It all started with a simple “Hi, how are you?”—the brief message that kicked off the era of SMS (Short Message Service) more than three decades ago. What began as a 160-character text soon became a global communication standard, but today businesses face a new choice: RCS vs SMS. In 2025, users expect rich media, quick-replies and interactive experiences—and RCS is the evolution of messaging that answers those demands.