Author: mark10

With the phasing out of third party cookies this year, traditional print marketing channels should see a significant uplift – especially those who can offer their own MarTech measurement tools. Changes... Read More

The Role of Data in Product Information Management The real value of leveraging PIM to capture a market hinges on its ability to serve as a comprehensive source of truth. This... Read More

In the field of technology, hyper automation has become the new revolution that has brought significant changes in the positioning and management of companies. Building upon the definition of automation,... Read More

Big data analytics in B2B marketing can help generate unparalleled insights such as client behavior, purchasing trends, inventory management, and the overall supply chain. However, this method of collecting, processing,... Read More

approaches do you suggest to ensure efficiency and effectiveness? We usually want to strike a balance between channels that have the potential for generating quick results, such as Google Ads and... Read More

Hello Kaveh, could you provide some insights into your professional journey within the marketing realm that eventually led to your position as Founder and President of RiseOpp? When I was studying... Read More

In the world of business, having great products or an appealing website is just one part of the equation. To foster sustainable growth, brands must actively reach out to new... Read More

Attracting and converting new clients is a crucial step in the lead generation process, which is essential for business expansion. This intricate environment necessitates the use of efficient tactics like... Read More

In the contemporary world where B2B marketing is becoming even more saturated, it is crucial to show at least average ROI rates for full-funnel marketing. In essence, full-funnel marketing, whether... Read More

In the modern world, when B2B marketing is getting increasingly more crowded, it is essential to demonstrate full-funnel marketing ROI rates that are at least average. Basically, full-funnel marketing just... Read More