Content Marketing is about creating and sharing valuable content to attract, engage, and retain your audience.
It includes:
Blog posts
Infographics
Videos
Case studies
Podcasts
eBooks
Content Goals:
Answer common customer questions.
Educate your audience about your services.
Improve SEO with keyword-rich blogs.
Drive traffic to your website.
Why It Works:
Positions your brand as an authority.
Drives organic traffic over time.
Enhances SEO performance.
Example:
A digital marketing freelancer writing a blog titled "Top 5 SEO Tips for Local Businesses in Kerala" can rank on Google and generate leads from readers.