Maximising Retail Profit Delving into the Activities of In-Store Brand Promoters and Merchandisers

In the fast-paced retail environment characterizing business today where everyone is trying to get ahead of one another, businesses strive to come up with new tactics of reaching out to consumers and moving their goods. One such practice commonly used by manufacturers is the utilization of promoters and merchandisers within a retail store. Such an individual’s responsibility is increasing the brand’s exposure as well as making sure that the product is always on the shelf at any given time.