RCS Message in 2025: Understanding RCS vs SMS for Brands

Just a few years ago, sending a quick SMS of “Hello” was revolutionary. Now, in 2025, mobile messaging is an essential customer engagement tool. With heightened expectations, a key question many businesses are now wondering about is: what is an RCS message, and how does it stack up in the RCS vs SMS conversation?

Let’s break down the strengths of this new messaging technology and discuss how it’s changing business communication.