SEO (Search Engine Optimization) services refer to the practice of optimizing websites to improve their visibility and ranking in search engine results pages (SERPs). SEO aims to increase organic (non-paid) traffic to a website by ensuring that it appears higher in search engine results for relevant keywords and phrases.

Here are some common SEO services offered by agencies or specialists:

Keyword Research: Identifying relevant keywords and phrases that potential customers use to search for products or services.