SMS Is Old—Is RCS the Future of Texting?

As mobile messaging continues to evolve, many businesses and users are asking an important question: Is RCS better than SMS? While SMS has been the standard for text messaging for decades, Rich Communication Services (RCS) is designed to modernize the experience and meet today’s communication demands.

SMS is valued for its simplicity, reliability, and universal reach. It works on virtually every mobile device without requiring internet access, making it ideal for critical alerts, one-time passwords, and transactional messages. However, SMS is limited to plain text, has no built-in branding, and offers minimal engagement tracking.