Starting a Loungewear Business: Your Step-by-Step Guide

Loungewear has evolved beyond homewear and become a strategic fashion statement as a trend heavily led by the global shift to comfort-first living. With thousands of consumers riveted to stylish, comfortable apparel, this booming industry is an exciting avenue for entrepreneurs. From eco-friendly sets, luxury loungewear pieces to timeless minimalist staples, there is plenty of room for innovation and growth. This step-by-step guide will help you establish your own loungewear brand—from niche identification, concepting and designing your collection, to finding a reliable B2B clothing manufacturer to help you create a quality custom loungewear product, quickly and at scale.