Your team just bought a database of real estate investor contacts in India. You spent a decent amount of money on it. Everyone is excited. The sales team loads it up, starts calling, and within a week — the energy dies. Half the numbers don't connect. Several emails bounce. Some contacts haven't been active in years. Sound familiar?
This is one of the most common stories in India's B2B marketing landscape. And it happens not because data doesn't work — it absolutely does — but because most buyers don't know how to evaluate real estate data providers in India before handing over their money.